TV, Sponsorship Deals Boost MLB Revenues For 2009-10 Season
New York, NY, United States (AHN) – Despite the average per-game attendance drop during the 2009-10 season compared to the previous campaign, Major League Baseball reportedly expects to post record-breaking $7 billion in gross revenues for this season.
The projected hike in revenues for the season can be attributed to several factors which include the annual escalators in local television deals and the return of ads from the automotive and financial sectors.
“This is the golden era for the sport and given the (weak) economy this may be the most remarkable year we ever had,” MLB Commissioner Bud Selig told Sport Business.com.
“Every economic option in our business is up this year. We’re at numbers nobody ever thought possible,” Selig added.
According to Turner Sports President David Levy, significant increase in sponsorship revenue coming from automotive, financial sectors and insurance companies hiked the growth in advertising for baseball.
MLB registered $6.6 billion in revenues in 2009, an increase from the $6.5 posted in 2008.
Meanwhile, total attendance slipped to about 0.6 percent during the 2010 regular season compared to 2009.
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